Senco Gold Share Price News: Q2 FY27 Revenue Jumps 31% as Showroom Count Reaches 215
The Senco Gold share price is in focus after the Kolkata-based jeweller reported a strong September quarter. Senco Gold's total revenue grew 31% year-on-year in Q2 FY27, with retail revenue up 29% and same-store sales growth of 19%, according to the company's business update published by Equitybulls.
The stock closed at ₹320.60 on the NSE on October 7, 2026, up 0.58%, as per NSE bhavcopy data. The update came out later that evening. Here's what the numbers show and how Senco compares with bigger rivals.
Key Takeaways
- Total revenue grew 31% YoY in Q2 FY27; first-half revenue grew 48%.
- Retail revenue rose 29%, with same-store sales growth (SSSG) of 19%.
- Diamond jewellery revenue grew 31%, and the stud ratio improved to 12.2%.
- Senco opened six showrooms in Q2, taking its network to 215, with 10–12 more planned in H2.
Senco Gold Q2 FY27 Business Update in Numbers
| Metric | Q2 FY27 |
|---|---|
| Total revenue growth | 31% YoY |
| Retail revenue growth | 29% YoY |
| Same-store sales growth | 19% |
| H1 FY27 revenue growth | 48% YoY |
| Diamond jewellery revenue | Up 31% (volume up 7%) |
| Stud ratio | 12.2% (vs 11% in Q1) |
| New showrooms in Q2 | 6 (3 company-owned, 3 franchise) |
| Total showrooms | 215 |
Sources: Senco Gold business update via Equitybulls; Business Today, October 8, 2026.
The company said gold prices were roughly 28% higher than a year earlier during the quarter. That matters because higher gold prices automatically lift jewellery revenue, even if customers buy the same weight. It's one reason why same-store sales and volume growth are better signs of real demand than headline revenue.
What Is a Stud Ratio, and Why Did It Improve?
The stud ratio is the share of diamond-studded jewellery in a jeweller's total sales. It's closely watched because studded jewellery usually earns higher margins than plain gold. Senco's stud ratio rose from 11% in Q1 to 12.2% in Q2, as diamond revenue grew 31% while volumes rose 7%.
Here's our take. A rising stud ratio means customers are buying more premium pieces. If it holds, it could help Senco protect profit margins even when gold prices are volatile. Still, at 12.2%, Senco's ratio remains below what larger national brands typically report, so there's room to grow.
Is Senco on Track for Its FY27 Target?
In August, a company executive told The Hans India that Senco was targeting over 25% revenue growth to ₹10,500–11,000 crore in FY27. With first-half growth at 48%, the company is comfortably ahead of that pace so far. The second half includes Diwali and the wedding season, which are usually the strongest months for jewellers.
How Does Senco Compare With Other Jewellers?
Senco's 19% same-store sales growth sits just below Kalyan Jewellers' 20% India SSSG, while its 31% total growth outpaced Titan's 21% jewellery growth this quarter. See our Kalyan Jewellers Q2 update, Titan Q2 update and PC Jeweller update for the full picture.
Senco Gold Share Price: Where the Stock Stands
| Metric | Value |
|---|---|
| Close (October 7, 2026) | ₹320.60 |
| Previous close | ₹318.75 |
| Day's range | ₹315.00 – ₹326.30 |
| 52-week high | ₹430.00 (July 27, 2026) |
| 52-week low | ₹276.00 (March 30, 2026) |
Source: NSE bhavcopy data.
The stock is about 25% below its July high, by our calculation. Track the live Senco Gold share price on GoPocket.
What to Watch Next for Senco Gold
- Q2 FY27 results: margins, especially with old-gold exchange schemes forming a large share of transactions.
- Festive quarter: whether SSSG stays near 19% during Diwali and weddings.
- Store openings: progress on the 10–12 showrooms planned for H2.
- Gold prices: sharp swings can affect both demand and inventory gains or losses.
Sources
- NSE India, bhavcopy data for SENCO, retrieved October 8, 2026
- Equitybulls, Senco Gold Ltd – Business Update – Q2 & H1 FY27, October 7, 2026
- Business Today, Stocks in focus, October 8, 2026
- The Hans India, Senco Gold eyes 25% growth in FY27, August 2026
Disclaimer: This article is for information and educational purposes only. It is not a recommendation to buy, sell or hold Senco Gold shares or any other security. Figures are provisional. Please do your own research or consult a SEBI-registered investment adviser before investing.
